“Sandberg’s address – titled, How Many Friends Can You Have? – focused on the degree to which people’s social networks are increasing in size and how, compared to earlier Web technologies like email, the stream has shifted the speed and scale at which people can influence one another. With that shift comes new forms of advertising.”
“Think about the ways you communicate with your friends–whether on or off Facebook. The communication likely falls into one of two traditional types: reciprocal communication or direct communication. Reciprocal communication is a conversation where messages are exchanged back and forth. This can include talking on the telephone, or on Facebook it can mean a Wall-to-Wall exchange or real-time chat. Direct communication occurs when you send a message to someone specific, with or without the expectation of a reply. It can be a one-way Inbox message or Wall post on Facebook, or sending an old fashioned letter or an e-mail.
On Facebook, there’s a third and new way you communicate–through the stream. Every time you log into your home page you see a running timeline or stream of the information being shared by your friends and the other things you’re connected with on Facebook. The more people share, the more you see in the stream and the more you learn about your connections.”
Zie ook.
