This publishing template will create a familiar consistent user interface. It also will facilitate in-app purchases for subscriptions and back issues. Another benefit Apple anticipates is that there will be a plethora of new magazines on the iPad. They believe that anyone will be able to create a magazine relatively easily and have it published by Apple and sold through iTunes.

I’m told; “Imagine a guy drawing and writing a comic book. He can’t sell it to Marvel or DC so he hooks up with a programmer and within days, he’s getting his comic book published and sold on iTunes.”

Of course, a comic book is just one example. I could see all kinds of these “Garage Magazines” as I call them, being created. Undoubtedly, quality would vary widely.