“The trouble is that the cries of organisations are becoming less and less audible as they become less and less distinguishable. People are growing deaf to your efforts to be heard. Indications that this trend has already started are demonstrated by Current. People no longer rely on traditional sources (in the case of news, that would be journalists) to make sense of their world. They are prepared to belong to and further the cause of communities that bring coherence to their world. In so doing they construct a digital identity that they can control and through which they can apply filters. Traditional organisations no longer fit that model.”
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