“Second, nowadays no two people see the same Internet. This was a key point that Facebook made, saying that we increasingly discover online content not just by algortihms but via the “lens of friends.” Microsoft researcher Danah Boyd brought this to life through rich, moving stories. Google’s Marissa Mayer went a step further saying that the future of news is a “personalized news stream.” This trend has major implications for marketers and PR pros who are accustomed to reaching everyone the same way – it’s simply not possible anymore.”
Interessante observatie van Steven Rubel.
