We’re all children of a post-modern civilisation, constantly wondering what is happening and what will be next. While technological opportunities keep presenting themselves with neck-breaking speed, we also witness the rise of new norms and values, it’s the beginning of a new normal. It is from these pieces – behaviour, values, technology – that we synthesise our dreams for the future. But we’re at the beginning, there are no experts, only amateurs. Welcome to this brave new world. Welcome to the world of synthetic reality.